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Variant-based attributes are a Growth plan feature. See Current Pricing.

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Why use a variant-based attribute

Some attributes are true for the whole product — like Brand or Movement Type. Others change per variant — like Dial Colour or Band Colour, where a 42mm Rose Gold variant should show a different value than a 40mm Silver variant of the same product. Varies by variant lets a single attribute hold a different value for each variant instead of one shared value.

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Turn it on

  1. Open Specification table and edit the table that contains the attribute.
  2. Open the attribute connected to a Shopify metafield.
  3. Turn on Varies by variant.
  4. Save the attribute.
The metafield’s key does not change — only the level it is stored at changes, from a product metafield to a variant metafield.
Values entered at the product level do not automatically copy down to variants when you turn this on. Enter (or re-enter) the value on each variant afterward.

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Enter values per variant

Once Varies by variant is on, go to the product’s variant in Shopify admin and enter the attribute’s value there. Repeat for each variant that needs its own value.

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Where you’ll see it in the app

  • Products list — each product shows its variant count, so you know at a glance which products can use variant-based values. See Products List Overview.
  • Product details page — the attribute connection list marks variant-based attributes with a small variant icon next to “Connected to this variant metafield.” See Opening a Product’s Details Page.

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Where you’ll see it on the storefront

  • Specification table — shows the value for the variant the shopper currently has selected, and can flash-highlight that row when the shopper switches variants if you enable it in the specification editor. See Specification Table Editor Highlights.
  • Comparison table — shoppers can pick a variant for each compared product from a dropdown, and the row values update to match. See Variant-Based Comparison.